Privacy Policy

Last Updated: January 28, 2025

1. Introduction

B2Bankroll ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our bankroll-as-a-service platform.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

  • Contact us through our website forms
  • Request partnership discussions
  • Subscribe to our newsletter or blog updates
  • Enter into a partnership agreement with us

This information may include:

  • Name and company name
  • Email address and phone number
  • Job title and business information
  • Communications and correspondence with us

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • IP address and device information
  • Browser type and operating system
  • Pages viewed and time spent on pages
  • Referring website addresses
  • Analytics and user behavior data (see Section 8 for detailed breakdown of tracking technologies)

We use the following analytics and monitoring services:

  • Google Analytics 4: Website traffic analysis, conversion tracking, and user behavior insights
  • Microsoft Clarity: Session recordings, heatmaps, and user interaction analysis
  • Vercel Analytics: Privacy-friendly page view tracking and visitor metrics
  • Vercel Speed Insights: Website performance monitoring and Core Web Vitals tracking

2.3 Partner Data

For active partners using our platform, we collect:

  • Aggregate game outcomes and bet amounts
  • Platform integration data and API usage
  • Technical and operational metrics

Important: We do NOT collect or require player personally identifiable information (PII). Our platform operates on aggregate data only, which is why we can work with both KYC and no-KYC operators.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and partnership requests
  • Provide and maintain our bankroll services
  • Send you relevant business communications
  • Improve our website and services
  • Analyze usage patterns and optimize user experience
  • Comply with legal obligations and enforce our agreements
  • Detect, prevent, and address fraud or security issues

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our website and platform (e.g., hosting, analytics, email services)
  • Legal Requirements: When required by law, regulation, legal process, or governmental request
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you explicitly authorize us to share your information

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security audits and assessments
  • Access controls and authentication mechanisms
  • Secure API endpoints and data transmission protocols

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Partner operational data is retained according to contractual agreements and regulatory requirements.

7. Your Rights (GDPR & Privacy Laws)

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Objection: Object to our processing of your personal information
  • Portability: Request transfer of your information to another service
  • Withdraw Consent: Withdraw consent for processing where applicable

To exercise these rights, please contact us at privacy@b2bankroll.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and improve our services. This section provides detailed information about the specific tools we use and your control options.

8.1 Analytics Cookies

Google Analytics 4 (GA4)

  • Provider: Google LLC
  • Purpose: Track website traffic, user behavior, conversion rates, and analyze how visitors interact with our site
  • Data Collected: Page views, clicks, scroll depth, form submissions, device type, approximate location (city/country level), referral source
  • Cookies Used: _ga, _ga_[container-id], _gid
  • Retention: Up to 26 months
  • Your Control: Managed through our cookie consent banner. You can also opt-out using Google's opt-out browser add-on
  • Privacy Policy: Google Privacy Policy

8.2 Session Recordings and Heatmaps

Microsoft Clarity

  • Provider: Microsoft Corporation
  • Purpose: Understand how visitors interact with our website through session recordings, heatmaps, and behavioral analytics to improve user experience
  • Data Collected: Mouse movements, clicks, scroll behavior, page elements interacted with, session duration
  • Privacy Protection: Clarity automatically masks sensitive information including passwords, credit card numbers, and email addresses in recordings
  • Retention: 30 days
  • Your Control: Respects Do Not Track browser settings. Data collection is anonymized and cannot be used to identify individual users
  • Privacy Policy: Microsoft Privacy Statement

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to determine the popularity of features and optimize our site. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement linked above.

8.3 Performance Monitoring

Vercel Analytics and Speed Insights

  • Provider: Vercel Inc.
  • Purpose: Monitor website performance, track Core Web Vitals, and analyze page load times to ensure optimal user experience
  • Data Collected: Page views, page load times, performance metrics, visitor counts
  • Privacy: Privacy-friendly analytics that don't use cookies or collect personal data
  • Retention: Aggregated data only, no individual user tracking
  • Privacy Policy: Vercel Privacy Policy

8.4 Your Cookie Choices

You have several options to control cookies and tracking:

  • Cookie Consent Banner: When you first visit our site, you can choose to accept or decline analytics cookies. Your choice is stored locally in your browser.
  • Browser Settings: Most web browsers allow you to manage cookie preferences through their settings. You can typically set your browser to refuse cookies or alert you when cookies are being sent.
  • Opt-Out Tools: You can opt-out of Google Analytics using their browser add-on (linked above), or enable Do Not Track in your browser settings.
  • Impact of Declining: If you decline analytics cookies, we cannot track how you use our site, but all core functionality remains available. Vercel Analytics will continue to collect aggregated performance data (no cookies) to ensure site reliability.

8.5 Cookies We Use - Summary Table

Cookie Name Provider Purpose Duration Type
_ga Google Analytics Distinguish unique users 2 years Analytics
_gid Google Analytics Distinguish unique users 24 hours Analytics
_ga_[container-id] Google Analytics Persist session state 2 years Analytics
_clck Microsoft Clarity Persist Clarity user ID 1 year Analytics
_clsk Microsoft Clarity Connect multiple page views in a session 1 day Analytics
cookieConsent B2Bankroll (First-party) Remember your cookie preference Indefinite (localStorage) Functional

9. Third-Party Links

Our website may contain links to third-party websites (e.g., Astrobet.gg). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

11. Children's Privacy

Our services are intended for businesses and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: